Real tobacco.

Real satisfaction.

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What is IQOS?

IQOS is an advanced smoke-free alternative that heats real tobacco, releasing tobacco vapour, not smoke. Now introducing IQOS ILUMA ONE with our new innovative technology taking heated tobacco experience to the next level. 

IQOS ILUMA heats real tobacco instead of burning it. Providing real tobacco taste and cigarette-like satisfaction†. With no smoke, no ash and less smell.

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Why switch to IQOS?

Real satisfaction.

IQOS ILUMA is specially designed to be used with real tobacco sticks.

Less risk.

Switching completely to IQOS presents less risk to your health than continuing to smoke**

Less cost.

When you switch to IQOS ILUMA, you can save up to £3,000 a year***.

Important information: It does not necessarily equal a 94% reduction in risk. IQOS is not risk-free and provides nicotine which is addictive. 
† Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) to the smoke of a reference cigarette. See important information on IQOS Smoke-Free Alternatives to Cigarettes | Official Website ** Based on the totality of evidence available for IQOS in comparison with continuing to smoke.^/***Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA One Starter Kit (RRP £39) or IQOS ILUMA (RRP is £69), and then consuming one packet of TEREA daily (RRP £6). In April 2023 the average price for a packet of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal.