Real tobacco.

Real satisfaction.


Cigarettes produce tar. IQOS doesn't.

"Tar" is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.

It generates an aerosol residue that is fundamentally different from "Tar" and consists of significantly lower levels of harmful chemicals.*

Switching completely to IQOS is less harmful than continuing to smoke.**

Important information:Although IQOS does not produce tar, IQOS is not risk-free, and delivers nicotine which is addictive.*Average reductions in the levels of a range of harmful chemicals (excluding nicotine).**Source: based on the totality of evidence available for IQOS in comparison with continuing to smoke.


IQOS is an electronic device that gently heats real tobacco, rather than burning it like cigarettes do. HEETS are exclusively used with IQOS. Each pack of HEETS contains 20 tobacco sticks at £5 RRP per pack. One HEETS stick offers a duration similar to the one from a cigarette.


Why switch to IQOS?

Real satisfaction.

IQOS heats real tobacco offering a true tobacco taste and cigarette-like satisfaction*.

Less cost.

20 HEETS tobacco sticks cost £5 RRP, less than half the average price of a pack of 20 cigarettes.**

Less risk.

Switching completely to IQOS presents less risk to your health than continuing to smoke.***

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.
Meet the
Discover the whole HEETS range and find your new favourite, whether you prefer classic or menthol tobacco, or fancy exploring something a bit different. ALL HEETS products have the same amount of nicotine, so you only need to decide on your preferred taste and intensity.


Light & mellow


Balanced & roasted


Rounded & nutty


Smooth & woody


Rich & full-bodied



Mellow refreshment


Balanced spearmint

Sienna Caps

Classic-to-menthol in a click


Intense peppermint



Menthol with berries

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What is the difference between IQOS and normal cigarettes?

IQOS differs to normal cigarettes as tobacco is heated instead of being burnt. A tobacco taste is provided without any combustion or cigarette smoke, and the smell from tobacco is also reduced.

According to Phillip Morris International research, the device produces on average a lower level of harmful chemicals when compared to traditional cigarettes*. However, IQOS is not a risk free product and like all nicotine containing products, it is addictive. The best course of action is always to quit all tobacco and nicotine containing products.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

How is IQOS different from e-cigarettes/vaping?

Both IQOS and e-cigarettes are different from smoking as they do not burn anything. E-cigarettes create a vapour from a liquid containing nicotine while IQOS creates a vapour from a HEETS tobacco stick, which contains real tobacco.

How long does it take to use one HEETS tobacco stick? How many puffs?

Each HEETS tobacco stick can be used for up to six minutes or 14 puffs, whichever comes first. This is comparable with a standard cigarette.

How do I clean an IQOS device?

It’s easy. Once a day, remove the cap from the Holder, insert the supplied brush and give it a twist. If there’s any tobacco stuck in there, rotate the device and give it a gentle tap. After every 20th HEETS, do a deep clean, using the cleaning sticks.

What happens when I run out of tobacco sticks?

IQOS is designed to be used with HEETS tobacco sticks which are available in ten variants: Russet, Sienna, Teak, Amber, Yellow, Sienna Caps, Blue, Green, Turquoise, and Mauve. HEETS can be purchased online at