What is Ploom?
Ploom is the new way to enjoy a smokeless tobacco experience, because it heats tobacco instead of burning it.
Ploom works exclusively with EVO heated tobacco sticks. Our innovative HeatFlow™ technology heats the EVO tobacco stick from the outside, instead of burning it, to create a tobacco enriched vapour with no smoke smell and no tar*.
Ploom X is our latest device packed with cutting-edge technology to provide a truly simple and seamless experience:
- Real tobacco taste and unique flavours, from the first puff to the last
- Lightweight, ergonomic palm-fitting shape
- Powerful battery delivers up to 22 uses per charge
- Easy to use with button-free tech, intuitive LEDs and responsive vibrations
- Minimal maintenance, it’s quick and easy to clean
*This does not mean that the use of Ploom is safe or eliminates the health rists associated with tobacco use
ENJOY A UNIQUE HEATED TOBACCO EXPERIENCE WITH PLOOM X.
Save up to £3,200 a year with Ploom*
Simple, familiar experience with intuitive technology
No smoke, just an authentic tobacco vapour
No ash, minimal mess, minimal cleaning
*Potential saving includes the cost of a Ploom device. Calculation compares the average cost of smoking 20 cigarettes and 20 EVO tobacco sticks per day. With 20 sticks in a pack and a recommended retail price of £4.50, EVO costs less than half the price of a pack of cigarettes. The current average selling price of a pack of 20 king size cigarettes is £14.49 (ONS data June 2023).
90-95% REDUCTION ON AVERAGE IN 9 TOXIC SUBSTANCES**
Reduced risk potential
Ploom X is our latest heated tobacco product which we believe has strong potential to be a reduced risk product compared to smoking cigarettes
Ploom X has on average a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke
No tobacco product is safe
This does not mean that the use of Ploom X is safe or eliminates health or addiction risks associated with tobacco use. No tobacco product is safe
**Based on available machine measured data comparing 9 harmful constituents recommended by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapour from Ploom X
EVO HEATED TOBACCO STICKS
Real tobacco. No Smoke. More flavours.
Crafted for exclusive use with Ploom, EVO tobacco sticks are designed to be heated and not burned, for an authentic tobacco flavour experience.
EVO tobacco sticks contain ActivBlend™ which combines two different cuts of premium tobacco for an effective release of flavour. Experience tobacco satisfaction with EVO’s unique flavour range:
- Tobacco – classic flavours for those who prefer true tobacco taste
- Menthol – unique menthol flavours for those who prefer a cooling taste sensation
- Fruit & Menthol – Fruit & menthol infusions for the flavour explorers
- Capsule – a burst of flavour at the fingertips of those who enjoy having options
Each pack of EVO contains 20 heated tobacco sticks and costs £4.50, that’s less than half the cost of a pack of cigarettes*
* The current average selling price of a pack of 20 king size cigarettes is £14.49 (ONS data June 2023).
FRUIT & MENTHOL
THESE PRODUCTS ARE NOT RISK-FREE AND ARE ADDICTIVE
What are heated tobacco products?
Heated tobacco products are products that heat tobacco instead of burning it. They contain tobacco and release a tobacco-enriched vapour that you can inhale, but with no smoke and no smoke smell. Ploom is an easy to use heated tobacco product that uses cutting-edge HeatFlow™ technology to heat EVO tobacco sticks from the outside instead of burning them - giving you a satisfying tobacco experience.
Does Ploom X produce smoke?
No - Ploom is a smoke-free product, giving you an authentic tobacco vapour to enjoy instead. Ploom’s innovative HeatFlow™ technology heats the EVO tobacco stick to the optimal temperature rather than burning it, so you get enhanced tobacco flavour with no smoke and no smoke smell
Does Ploom X produce ash?
No, because Ploom heats the EVO tobacco stick instead of burning it, there is no ash resulting in minimal cleaning.
How do I use Ploom X?
If it's your first time using Ploom X and EVO tobacco sticks, you'll need to connect it to a power source with the USB cable provided to unlock shipping mode. The LED light will flash 10 times and you will feel a long vibration, your device is now ready to use.
Here's how to use your Ploom X:
- Slide the cover open.
- Put the EVO tobacco stick into the device, making sure to align the printed line to the top of the device.
- Press and hold the button area until your Ploom X vibrates. You'll be able to see your heating progress on the light strip.
- When your Ploom X is ready to go (about 25 seconds), the light strip will flash and you will feel two short vibrations.
- Enjoy your Ploom session.
- When you've got 20 seconds left, your Ploom X will vibrate and the light strip will pulse slowly. Once you feel one long vibration, your session is finished.
How long is a Ploom session?
Each Ploom session lasts 5 minutes and you can take an unlimited amount of puffs.
How many sessions can I have in a row?
You can enjoy up to 22 sessions on one full charge and up to 3 consecutive sessions before your device needs to cool down, as this will help you avoid your device overheating and allow you to get the best out of your battery. With every Ploom X session, you'll get unlimited puffs.
When should I replace my EVO tobacco stick?
One EVO tobacco stick will last for one session, and you shouldn't re-use a tobacco stick. Once you've ended the session, your Ploom device will turn itself off (you'll know this is happening because you'll feel a long vibration and see the lights turn off). Take out your used EVO tobacco stick carefully - it might be hot straight after you've used it. You can leave it in a stick tray until it cools down, and then put it in the bin.
What are EVO tobacco sticks?
EVO tobacco sticks are designed from the ground up – from seed to stick – to offer you a unique taste experience. From the farmers who tend to the seeds to the final quality controls, the entire process of creating EVO tobacco sticks is a journey of careful curation, expertise, and excellence. Designed exclusively for use with Ploom and optimised for our innovative heated tobacco technology, HeatFlow™, resulting in a unique combination of tradition and innovation that delivers a pleasing taste sensation and a smokeless tobacco experience. When combined with our innovative HeatFlow™ technology, EVO tobacco sticks allow you to enjoy tobacco flavour satisfaction from the first puff to the last.
Do EVO tobacco sticks produce tar?
No. Heating tobacco is different from burning tobacco. Using our innovative heating technology, Ploom heats EVO tobacco sticks from the outside to the core, gently releasing a rich tobacco flavoured vapour throughout each session. As there is no burning, Ploom does not produce tar.*
* This does not mean that the use of Ploom is safe or eliminates the health risks associated with tobacco use.
What happens when I run out of EVO tobacco sticks?
EVO tobacco sticks can be purchased online at bullbrand.co.uk and are available in 6 unique flavours: Bronze, Amber, Green Option, Purple Option, Ruby and Magenta.
Does a 90 - 95% substance reduction rate mean that Ploom X is safer than cigarettes?
Ploom X is our latest heated tobacco product which we believe has strong potential to be a reduced-risk product compared to smoking cigarettes. Ploom X has, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organisation (WHO) for reduction in cigarette smoke. IMPORTANT: THIS DOES NOT MEAN THAT USE OF PLOOM X IS SAFE OR ELIMINATES HEALTH OR ADDICTION RISKS ASSOCIATED WITH TOBACCO USE. NO TOBACCO PRODUCT IS SAFE.
*Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapour from Ploom X.
How do I clean my Ploom X device?
Cleaning your Ploom X is really easy, simply use the Ploom cleaning sticks provided in the starter kit. Insert the cleaning stick into the chamber and turn it a few times to collect the residue. If you're wondering how often to clean Ploom X, we'd recommend checking to see if there's any residue every time you finish a pack of EVO tobacco sticks.