Real tobacco.

Real satisfaction.


What is IQOS?

IQOS is an advanced smoke-free alternative that heats real tobacco, releasing tobacco vapour, not smoke. Now introducing IQOS ILUMA ONE with our new innovative technology taking heated tobacco experience to the next level. 

IQOS ILUMA heats real tobacco instead of burning it. Providing real tobacco taste and cigarette-like satisfaction†. With no smoke, no ash and less smell.


Why switch to IQOS?

Real satisfaction.

IQOS ILUMA is specially designed to be used with real tobacco sticks.

Less risk.

Switching completely to IQOS presents less risk to your health than continuing to smoke**

Less cost.

When you switch to IQOS ILUMA, you can save up to £3,000 a year***.

Important information: It does not necessarily equal a 94% reduction in risk. IQOS is not risk-free and provides nicotine which is addictive.